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Upcoming Advertising Job Profiles for the Next Decade.

Advertising Media Planner
Responsible for delivery and multiple decisions concerning a particular advertisement to purchasing prospect and end user. Determining the correct mixture of advertising outlets such as TV, radio stations, magazines, internet, etc.

Media Traffic
Analyzation of time segmented contracts per advertising campaign, with knowledge of the pros and cons of particular media outreach, including detailed demographics of population reach. Making Purchases of individual media vehicles.

Copywriter/Illustrator/Creative
The writing and illustrating of particular advertising. Being involved with creating the advertisement; like, story boarding, certain headlines and the overall design.

Production Manager
Managing the teams that create individual ads, keeping the workflow relationships between producers and creators.

Director of Advertising/Public Relations
A similar role for two different work groups where a director makes decisions for all advertising and/or public relations outside of any sales. Budgeting, coordinating creation, planning and production of the entire advertising process.

Public Relations Specialist
Evaluation of public communication programs and attitudes while determining how to best appear to the general public. May work in house or a private agency to manage public relations for an organization or business.

Account Executive
Understanding individual customer advertising needs and knowing all aspects of a particular customer account. A hands on coordinator of a specific advertising account mediating and deciding the implementation of a specific ad campaign for a customer of the advertising organization business.


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